Kylie Minogue song (not that I’m such a great fan), third paragraph writes:

"you know it’s all in your head

You better put that business to bed

By your fair hands of design you met with

The monster in your mind"

when it comes to iPhone – this is so true! not that I think that Kylie is such a techno-prophet …

Apple did it again, and it’s all for the sake of the short sighed stock price and the word on the (Wall) Street. Though the writing is already on the Wall – trying to squeeze much of a platform for the sake of the product revenues is not a long-term-winning-strategy. Apple had a taste of that during the Mac-PC wars, and they lost even though their ‘fair hands of the design’ where all over the place. Google has already figured it out by targeting the echo-system, Apple however is taking a different approach. iPhone Bluetooth is blocked beyond using the headset, iPhone is locked to certain US carriers, iPhone SDK is limited.

Basically Apple is trying not to cannibalize their short term earnings from the iPhone and try to squeeze as much as possible from the product / buzz, but this is a short sighted vision. I would have liked Apple to take the lead not by having copycats grab concepts and idea from their iPhone product, but provide a winning open platform with rich API’s to really change the mobile world.

There are over billion mobile devices around the globe – aside the fashion statement iPhone’s target of 10M devices is negligible.

Apple please don’t do it again!

Amichay