Does Google have a MASTERPLAN?
Recent moves and announcements by Google, can’t stop me from wandering if there’s some (dark, or not, that’s for you to decide) plan in Google’s cellars to take over the world. While Google as a software monster makes measured steps in releasing software, it does seem to be there’s a bigger plan behind recent moves with the aim of providing a web based, ‘network computer’ like solution and take over as a major application provider. Some may see this as a Google Operating System, but I think it might not be exactly that:
1. Google release Chrome, a web browser with optimizations to various Intel platforms.
2. Google release of Google Gear for Firefox & IE. Google Gear is an infrastructure allowing local caching of web applications. This technology allows web based applications to work even when disconnected. It also means that if you’re working on a mobile environment with in unstable network connection you might still be able to run your apps smoothly. This was a central barrier in the past for the ‘Network Computer’ revolution.
3. Google Application engine – I actually wrote a blog post on that and Google’s move into Web based OS about a year ago you can check it out here.
4. Google Wave – Google released a preview of Google Wave, Google Wave is a web based communications tool combing emails, IM and VOIP.
5. Google Voice – A solution for a single number plus advanced telephony services, also moving into Android.
Now try tying all ends together and you get a web based application server, with lots of web based utility tools providing emails, IM and other communication tools running asynchronously on top any browser, either desktop or mobile. What else do you need? Just run any browser, on any device and get all your applications running either locally or remotely with all your data and productivity tools. Add to that the fact that Google actually started by providing a web based Office-like solutions before providing a search engine you can see where all that is heading.
The impact on Microsoft in this case might be devastating, by pulling more a more developers towards Google, providing web based disconnected productivity tools, and given Android as a potential OS for Mobile it leaves MS OS as an empty shell – not to mention MS investment in the new office suite.
However, keep in mind that the last guys who tried to take on the world were Pinky and the Brain, and see how well this turned out for them:
Amichay